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ScentPoP products have inexpensive scent emitting devices designed for point of purchase promotions.
When activated by the customer or shopper, the Poparoma in the ScentPoP range releases almost unlimited number of dry scent 'whiffs'. This point of purchase (PoP) scent device can be positioned on the shelf or incorporated into customised displays.
ScentPoP - main Features and key benefits:
Attracts attention over competitor products
Stimulates a response from the emotional part of the brain
Introduces consumers to new products on an emotional platform, taking the pressure off price
Encourages consumers to switch brand
Creates a new sensory experience which consumers love
Emotional connections engender deeper consumer loyalty
The system's case can be used as an advertising space
Eliminates the need for messy and expensive testers
Prevents customers damaging merchandise and packaging
Maintenance free once it has been installed and maintains the
integrity of the brand fragrance throughout the life of the campaign
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